Company Overview
Mediaware Infotech Pvt Ltd is a trailblazer in the realm of B2B SaaS solutions, delivering innovative and intelligent platforms to streamline operations, enhance decision-making, and empower businesses to thrive in a competitive landscape. Our commitment to innovation and excellence has positioned us as a key player in driving growth and success for our clients.
Job Description
As our Product Marketing Manager, you will play a critical role in defining and steering the direction of our product in the ever-evolving B2B SaaS market. This position offers the opportunity to lead strategic marketing initiatives that directly impact our growth and success. Acting as a key member of the leadership team, you will craft and execute dynamic strategies that elevate our brand, drive demand, and enhance customer engagement and retention.
What’s In It for You
- Career Advancement: Accelerate your career as a strategic marketing leader, with exposure to high-impact decision-making and execution.
- Leadership Opportunity: Shape and lead a high-performing marketing team, setting the foundation for long-term growth and success.
- Strategic Impact: Be a driving force in the company's growth story by taking ownership of critical marketing functions.
- Visibility & Recognition: Your contributions will be recognized across the organization, opening up further leadership opportunities.
Key Responsibilities
- Product Positioning and Messaging: Develop compelling product narratives in collaboration with the Product Team to highlight our unique value proposition and stand out in the market.
- Market Analysis: Conduct in-depth research on buyer personas, market trends, and competitive dynamics to inform marketing and product strategies.
- Go-To-Market (GTM) Strategies: Create and execute impactful GTM strategies for new product launches and updates, ensuring optimal product adoption and market penetration.
- Sales Enablement: Equip the sales team with the content, tools, and resources needed to close deals effectively.
- Data-Driven Insights: Use analytics to refine marketing strategies, align with revenue goals, and provide actionable insights to the product team for new features or improvements.
- Content Leadership: Drive the creation of targeted messaging across multiple platforms to ensure consistent and effective communication with stakeholders.
- Customer Advocacy: Design and implement customer marketing programs to build loyalty, increase retention, and foster advocacy.
Key Competencies
- Demonstrated success in B2B SaaS product marketing roles.
- Expertise in branding, social media, and community engagement.
- Proven ability to develop and execute GTM strategies that drive results.
- Experience orchestrating impactful events (virtual and in-person).
- Strong capability in demand generation, lead generation, and customer retention strategies.
- Analytical mindset with experience using data to drive decision-making and strategy refinement.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 3-5 years of experience in B2B SaaS product marketing.
- Proficiency in crafting and implementing marketing plans and GTM strategies.
- Experience with ICP (Ideal Customer Profile) and ABM (Account-Based Marketing) strategies is highly preferred.
- Excellent communication, analytical, and problem-solving skills.
- Thrives in a fast-paced, growth-oriented environment.
Apply Now
Join Mediaware Infotech Pvt Ltd as a Product Marketing Manager and become a key architect of our growth and innovation journey. This is not just a marketing role; it’s an opportunity to lead transformative strategies, drive meaningful impact, and build your legacy in a dynamic industry.
Be part of a company where every decision you make shapes the future, and every initiative you lead leaves a lasting mark.
Don’t just adapt to the market—be the one who defines it. Apply today and take the next big step in your career!